Spring is in sight, everything can be expected! On February 25, 2023, the LASUN Brand Annual Agent Conference with the theme of "New Heights, New Journey" was successfully held in Changyun International Hotel, Taihu County, Anhui Province. Wei Zhiming, chairman and general manager of Shenlian Group, Li Hengbing, deputy general manager of the sales center of the group, Huang Xin, deputy general manager of the manufacturing center of the group, Zhang Yansen, director of the financial center of the group, Zhu Zehong, deputy general manager of the Taihu factory of the group, and marketing of the LASUN brand department Director Ma Jianzhong and other high-level leaders attended the meeting, with nearly 50 agency partners all over the country, to discuss business plans. This conference profoundly summarized the market work of the LASUN brand in 2022, and discussed the development plan for 2023.
At 9 O'clock in the morning, 2023 agent conference of LASUN brand started. In GM Wei Zhiming' speech, he said that it is not easy for the LASUN brand to develop from an unattended brand at the beginning to a brand with certain competitiveness in the industry. Although we have been at the forefront of the industry in terms of product quality, product system, production capacity, and technology, but we have many shortcomings in brand promotion. How to achieve rapid growth is a big problem for us. However, it is different from the state when the supply and sales resources are basically zero when starting a business. Now the LASUN brand relies on the strong production capacity and technical reserves of Lasun Group, and has accumulated certain market capabilities. The time to promote the LASUN brand to achieve leapfrog development is ripe. We believe that the goal of becoming a leading brand in the integrated cabling industry will be achieved in the future. In order to pursue this goal, the LASUN brand and Lasun Group will continue to increase investment in product innovation, brand promotion, marketing strategies, etc., build a close collaborative relationship with agent partners, and realize the common prosperity and win-win of brands and agents.
In Li Hengbing' speech, he said that in the past three years, despite the impact of the COVID epidemic, the LASUN brand and Lasun Group have withstood the test of the market, and have achieved good results in terms of product recognition and performance. Lasun Group has also doubled its performance. These achievements are inseparable from the support of the vast number of agency partners. This conference is at the right time. We hope that through this conference, we can further deepen the connection and closeness with the vast number of agents, discuss the development plan of the LASUN brand together, stand at a new height, and start a new journey.
During the awards ceremony, Li Hengbing, Huang Xin, and Zhang Yansen presented awards to the 2022 annual sales champion, runner-up, and third runner-up of the LASUN brand respectively.
In the report of the manufacturing center, Huang Xin introduced the outstanding achievements of the manufacturing center in terms of production capacity, delivery, equipment introduction, quality control and customer complaint management in 2022 to agents in detail, as well as the work plan for 2023. Huang Xin emphasized that the manufacturing center of the group will continue to improve the current work, and play a supporting role in the marketing activities for brand and all agent partners.
In the report of the marketing department, Zhou Zhiyuan, head of the department, introduced the brand promotion work in 2022 and the publicity plan in 2023. Zhou Zhiyuan said that the online brand promotion in 2022 is mainly to strengthen the base and make up for the shortcomings of brand promotion that have been neglected for a long time. In the later stage, we will further strengthen the linkage and coordination with agents, and optimize the promotion channels and content.
In the report of the LASUN branding department, Ma Jianzhong emphasized that in the new sales year, the department will optimize and improve our work, starting from multiple dimensions such as sales channels, technical support, product strategies, and price policies, optimize and improve. We will establish "three highs and three lows" service system for agent partners, which will provides convenience for agents to act quick respond to the market.
In the report of the product and technology department, Bao Yu, head of the department, gave a detailed introduction and explanation to agents on the company's 2022 product structure additions, product certification system construction, new products, product standards, etc. The report also introduced the performance, features and advantages of the B1 flame-retardant products, LED one-second addressing modules, G657B3 bending-resistant optical fibers, and many other new products in detail, and conducted live video demonstrations.
In the afternoon visit session, the conference organizers guide the agents to visit the group’s copper product base and the group’s newly built Shenlian Optoelectronics Industrial Park. All managers of each product line in the manufacturing center and technicians accompany them throughout the process, and introduce the production process and technology of the group’s various products to the agent partners, as well as production and testing equipment such as intelligent bundled cable vertical burning test machine, network analyzer, etc.
In the agent salon, the agent partners spoke actively, offered advice and suggestions on the future development of the LASUN brand, as well as valuable suggestions on logistics, products, testing, promotion, etc. Wei Zhiming and the heads of the each centers and departments also responded positively to the questions raised in the agent association.
At the end of the conference, the agents signed the 2023 agent sales commitment. Finally, the 2023 LASUN brand agent conference ended in a peaceful and joyful atmosphere.